This project speculates about a parallel world in which a society of four specific characters has developed through the influence of a new digital age:

The Identitarian receives the (first and) last object of his or her life at the moment of birth. This object defines a pre-set category of objects, which they are then only allowed to consume for the rest of their lives…

In the life of a Object-Narcissist there is no room for commoditiies, every object should be a singularity in his or her view.

The Utilitarians have a tool for everything, very much in the way how we have an app for everything.

Efficienist have one device for everything. Their devices have a short-life span due to a fast exchange-rate and the need to have the newest, most efficient device.