Haptic Primacy

Sanne van der Ploeg


The supremacy of the eye and neglecting the other senses might ’guide’ us into isolation. Within the visual realm of today’s consumer culture, we are, whether unconsciously or not, affected by sensory marketing guided by our sight.

Haptic Primacy addresses the dominance of vision in today’s consumer culture and the suppressed sense modality of touch. The consumer that engages with these interior objects will experience a rather extreme haptic interaction.

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