Using speculation as a tool, Happiness Machines redefines private consuming practices and sets a new imaginary scenery where individuality and commodification correlate. It tells a story about a parallel world where humans are machine-readable and emotions that are controllable and exchangeable.
What if technologic advances, permit emotions to be commodified? How could emotions be stimulated? The ‘Happiness machines’ will allow people to recognize and purchase emotions. The place of this reality is a site-less urban environment where humans and the machines will coexist under a trusted relationship – in the same way that we could consider our relationship with our phones and screens nowadays.