LUST is a multidisciplinary graphic design practice established in 1996 by Jeroen Barendse, Thomas Castro, and Dimitri Nieuwenhuizen, based in The Hague, Netherlands. LUST works in a broad spectrum of media including traditional printwork and book design, abstract cartography and data-visualisations, new media and interactive installations, and architectural graphics. Moreover, LUST is deeply interested in exploring new pathways for design at the cutting edge where new media and information technologies, architecture and urban systems and graphic design overlap.
This fascination led to establishing LUSTlab in the summer of 2010. LUSTlab is more than a new form of Research & Development. LUSTlab goes further than observing, inventing and producing, by means of forming a platform where knowledge, issues and ideologies can be shared.
LUSTlab researches, generates hypotheses and makes unstable media stable again. The future of digital media lies in the design of its use. Humanizing the unhuman, bringing the internet down to earth and finding the missing link between the digital and the physical. The outcomes vary from (strategic) visions to new communication tools, man-machine installations and physical products using digital content.